Originally designed for a medical devices company, this revamped version of the motif has since been used on many occasions. When MAX5 was being released, "Electricity" was on the related web ads of discreet. When finalRender Stage-1 rolled out, this image became one of the most prominent "usage examples" - and it still is to date. But interestingly, when Mental Ray became a built-in part of MAX, discreet again used this image to promote these newly implemented rendering technologies, even though nothing in this image features any Mental Ray bit! In fact, this could be done with the standard raytracer of any 3D application as well - but probably not in the same render time ;-)